Three deadlines. Every home in Brisbane's west is affected.
The 2026–27 Federal Budget changed the investment maths on residential property — permanently, from 1 July 2027. Before that, a closer one: the $30,000 First Home Owner Grant expires 30 June 2026. And one on the horizon: a new minimum tax on family trusts from 1 July 2028. Three triggers. One campaign. A reason for every owner and investor across Brisbane's Western and Centenary suburbs to call Ray White now.
30 June 2026
The Queensland First Home Owner Grant drops from $30,000 to $15,000 for contracts signed after 30 June 2026. First-home buyers purchasing new builds under $750,000 must have their contract dated on or before this date to secure the full grant.
1 July 2027
The 50% CGT discount is replaced with indexation plus a minimum 30% tax on gains. Negative gearing is limited to new builds. Both changes apply to established property purchased after Budget night (12 May 2026). Grandfathered holdings are unaffected.
1 July 2028
A 30% minimum tax applies to discretionary (family) trust income, with rollover relief for three years from 1 July 2027. Many local property holders own through trusts — and restructuring takes 12–18 months, so 2028 is a "start the conversation now" date, not a "later" one.
Together these deadlines create genuine urgency for three audiences simultaneously: first-home buyers rushing the June cliff, established-property owners reassessing their position under the new CGT rules, and investors weighing new vs existing stock. The campaign turns that urgency into a reason to talk to Ray White — before the moment passes.
RWS baseline: 20–25 sales per month across 12 months.
Ray White Sherwood | Centenary's current trading rate — RWS internal, May 2026. The campaign targets a conservative incremental uplift on top of this baseline, accelerated by the two deadline windows below. Modelled estimate
12-month campaign calendar
Both deadline windows are marked. The campaign is designed to activate the EOFY urgency immediately, then sustain through the July 2027 CGT cliff.
Targeted incremental uplift: the campaign funnel (Section 3) models a conservative +8 to +15 additional sales over the campaign window — on top of the existing baseline — sourced from database reactivation and new referrals via the partner network. Modelled estimate
A five-step funnel from database to listing.
Conservative rates at each stage. Every number is a Modelled estimate — industry benchmarks applied to the RWS database.
The free 20-minute session is the key conversion action. It carries no commitment, is entered into the weekly prize draw automatically, and provides genuine value — a plain-English explanation of what the budget means for that specific property and situation.
Ten local businesses. Ten weeks. Mutually beneficial.
The prize draw doubles as a local-business engine. Round 1 is funded by Ray White Sherwood | Centenary — $1,000 in prizes, delivered as vouchers bought from local businesses, cash, or an equivalent alternative. From day one, RWS proactively contacts local businesses to come on board: each featured partner gets named mentions in the campaign emails, social posts, and the budget website — real visibility to an engaged, property-active audience — in exchange for supplying the voucher in later rounds. RWS builds the relationship and handles the copy and placement; partners simply confirm.
Recommendation: start RWS-funded for the June sprint (the 30-day window before the 30 June FHOG cliff), approach partners simultaneously, and switch to partner-funded from week 3 or 4. Both models can run concurrently once partners confirm — so the campaign launches now and moves to a zero-prize-cost model by mid-run without losing a week of momentum.
$1,000 across 10 weeks. Each draw its own moment.
Ten draws beat one grand prize because perceived odds are higher, entry roll-overs front-load the database early, and each week generates a fresh announcement — 10 email / social / PR moments from one $1,000 budget. Modelled estimate
The 10 partners — partner-funded model
Voucher amounts sum to $1,000. Each partner owns one week. Modelled estimate
RWS-funded round 1 — the weekly prize schedule
| Week | Prize | RWS cost | Notes |
|---|
We get paid on the business this campaign brings you — not the hours we put in.
The campaign's built and ready to go. The way we're paid is just as simple: it's tied to results we can both watch land. Two clean structures to pick from, and the exact terms are a quick conversation once you're ready to move.
Two ways to do it — whichever suits the office
Option one — a share of the commission, 5–10% on sales the campaign brings in. We track the full journey end-to-end: a homeowner books a budget-impact session, that turns into an appraisal, a listing, and a sale we can both point straight back to the campaign. You only pay us on that business — the deals it actually generates, mapped back through the bookings it creates.
Option two — a fixed fee, if you'd rather lock in cost certainty and a clean cap from day one. Same campaign, a flat number we agree on up front, no surprises.
Which way we go — and the final number, whether that's where in the 5–10% band we settle or the fixed fee we agree — is something we nail down together when you decide to proceed. Either way, the fee only ever applies to sales attributable to the campaign, and sits separately to any media or paid advertising spend.
The headline: the campaign is built, ready, and timed to EOFY. Say the word and it launches — the moment you can see the upside and want to run with it.
Ready to see it built?
Every touchpoint — the landing page, prize draw, budget guide, article, partner showcase, session booking — is designed and copy-ready. See it now, or let's talk.