Dark Ice Campaign concept
FY27 Budget Campaign  ·  A private pitch for Cameron

A campaign that turns the budget
into a reason to call Ray White.

Three deadlines are converging on every homeowner and investor across Brisbane's Western and Centenary suburbs. This pitch shows why the moment matters, what the campaign looks like, and what the numbers say.

The pitch

Why this.
Why now.
The numbers.

The case for this campaign — three real deadlines, a conservative funnel, the prize concept, the partner model, and what the incremental commission projection looks like. Everything Cameron needs to make a call.

Read the pitch
Landing page Prize draw Blog Budget guide 10 partners Session booking

The marketing — built and ready.

The live campaign: landing page, weekly prize draw, Cameron-bylined article, budget guide, partner showcase, session booking, physical cards, email. Every touchpoint, designed and copy-ready.

See the campaign